A live-action audio commercial, a staged advertisement and their subtleties
A staged commercial is not always smoothed out and polished, it can be scandalous and provocative. But you can’t please everybody!
A live-action audio commercial, a staged advertisement and their subtleties?A live-action commercial is probably a boundless field for
self-expression both for copywriters, voice talents, sound engineers
and for the advertiser himself. It is important to know the principle
which governs the production of a commercial.
A live-action radio commercial is ambiguous in perception. It is not
always smoothed out and polished, it can be scandalous and
provocative. It is just humor and unconventional approach that make it
noticeable. But there is always a chance that not all end-users may
like it. But to please everybody is not our major concern!
Our main goal is to touch on the raw, to stir (in the best sense of
the word) which cannot be achieved by any story.
Any fresh idea (both its plan and execution) is an asset for any
advertising campaign but not every advertiser can bring himself to
make such a bold experiment. Most common situation is when all the
attempts to create something unusual and striking boil down to a
conventional informative commercial because the advertiser or his
surroundings do not take such approach seriously. The appropriateness
of the idea, good taste, competent execution will help to make the
right choice and in the long run to be satisfied with the finished
advertising product.
